“My background sits at the intersection of graphic design, visual storytelling, and brand strategy — and for a long time, that breadth felt like it needed to be explained. Some environments want specialists; I was building visual identities one week and executing digital campaigns the next. ADx is the first place where that range isn’t something to justify — it’s a competitive advantage. The clients we serve need a consistent, strategic visual presence that holds up across every touchpoint, and building that kind of cohesion is exactly the challenge I came here to solve.”