One platform. Every location. Every country.
Payroll, scheduling, hiring, CRM and property — plus Vicki Ann, an AI agent who answers your phone. Built for hourly, multi-location, multi-country teams that move at the pace of the floor, not the pace of the back office.
Of hospitality operators cite labor cost & compliance as their #1 pressure point.
Of hospitality operators cite labor cost & compliance as their #1 pressure point.
Of hospitality operators cite labor cost & compliance as their #1 pressure point.
Average cost to replace one retail associate. Faster hiring and fewer scheduling errors is real margin.
Average cost to replace one retail associate. Faster hiring and fewer scheduling errors is real margin.
Average cost to replace one retail associate. Faster hiring and fewer scheduling errors is real margin.
Vicki Ann takes reservations, answers FAQs, and handles cancellations while you run service
Vicki Ann takes reservations, answers FAQs, and handles cancellations while you run service
Vicki Ann takes reservations, answers FAQs, and handles cancellations while you run service
Running hourly, multi-location teams isn't running an office.
Your software shouldn't act like it is.
Surge consolidates payroll, time & scheduling, hiring, and compliance into one system built for hourly, multi-location, high-turnover, multi-country teams — so the back office keeps up with the floor.
40+ Modules in one platform
40+ Modules in one platform
40+ Modules in one platform
~50% Avg. savings vs. a multi-vendor stack
~50% Avg. savings vs. a multi-vendor stack
~50% Avg. savings vs. a multi-vendor stack
50-state, TAJ & fair-workweek | Compliance frameworks covered
50-state, TAJ & fair-workweek | Compliance frameworks covered
50-state, TAJ & fair-workweek | Compliance frameworks covered
Days, not months | Time to first payroll
Days, not months | Time to first payroll
Days, not months | Time to first payroll
Built for cross-functional execution
Capabilities that actually move the P&L.
Surge handles the parts of running an hourly, multi-location team that a generic HR system isn't built for — tip pools and multi-rate pay on a single check, shift swaps and geo-fenced clock-ins from a phone, and jurisdiction-specific pay rules applied automatically instead of tracked by hand. The four areas below — payroll, scheduling, hiring, and compliance — work as one connected system rather than separate tools.
Payroll Engine
Multi-rate pay, tips and commissions, combined-rate overtime, and local statutory contributions calculated correctly on every run.
Payroll Engine
Multi-rate pay, tips and commissions, combined-rate overtime, and local statutory contributions calculated correctly on every run.
Payroll Engine
Multi-rate pay, tips and commissions, combined-rate overtime, and local statutory contributions calculated correctly on every run.
Time & Scheduling
Mobile clock-in, geo-fenced punches, break and meal prompts, and predictive-scheduling rules applied where they're required.
Time & Scheduling
Mobile clock-in, geo-fenced punches, break and meal prompts, and predictive-scheduling rules applied where they're required.
Time & Scheduling
Mobile clock-in, geo-fenced punches, break and meal prompts, and predictive-scheduling rules applied where they're required.
Hiring (ATS)
Public careers page, mobile-first apply, AI-ranked candidates and digital onboarding from offer to first shift.
Hiring (ATS)
Public careers page, mobile-first apply, AI-ranked candidates and digital onboarding from offer to first shift.
Hiring (ATS)
Public careers page, mobile-first apply, AI-ranked candidates and digital onboarding from offer to first shift.
Compliance & Benefits
Leave accrual, statutory filings, benefits eligibility tracking, and a handbook builder with local clause libraries.
Compliance & Benefits
Leave accrual, statutory filings, benefits eligibility tracking, and a handbook builder with local clause libraries.
Compliance & Benefits
Leave accrual, statutory filings, benefits eligibility tracking, and a handbook builder with local clause libraries.
MEET VICKI ANN
The front desk that never clocks out.
Vicki Ann is the AI concierge built into Surge — answering the phone, texts, and web chat for every location, every hour the host stand can't. She books reservations, answers guest questions about rooms, menus, and amenities, and handles cancellations without the back-and-forth. When a guest needs a real person, she hands off with the full conversation already in hand.
Reservations & Waitlist
Books, confirms, and reschedules across every location from one number — synced straight into Surge's scheduling so front desk always sees the real picture.
Reservations & Waitlist
Books, confirms, and reschedules across every location from one number — synced straight into Surge's scheduling so front desk always sees the real picture.
Reservations & Waitlist
Books, confirms, and reschedules across every location from one number — synced straight into Surge's scheduling so front desk always sees the real picture.
FAQs on Autopilot
Hours, menu, parking, dress code — answered instantly, in your brand's voice, 24/7, without a human ever picking up the phone.
FAQs on Autopilot
Hours, menu, parking, dress code — answered instantly, in your brand's voice, 24/7, without a human ever picking up the phone.
FAQs on Autopilot
Hours, menu, parking, dress code — answered instantly, in your brand's voice, 24/7, without a human ever picking up the phone.
Cancellations, Handled
Guests self-serve changes and cancellations; no-show data flows straight into scheduling and labor forecasts instead of getting lost in a call log.
Cancellations, Handled
Guests self-serve changes and cancellations; no-show data flows straight into scheduling and labor forecasts instead of getting lost in a call log.
Cancellations, Handled
Guests self-serve changes and cancellations; no-show data flows straight into scheduling and labor forecasts instead of getting lost in a call log.
Every Channel, One Agent
Phone, text, or web chat — Vicki Ann answers wherever the guest reaches out, with one consistent conversation history no matter how they get in touch.
Every Channel, One Agent
Phone, text, or web chat — Vicki Ann answers wherever the guest reaches out, with one consistent conversation history no matter how they get in touch.
Every Channel, One Agent
Phone, text, or web chat — Vicki Ann answers wherever the guest reaches out, with one consistent conversation history no matter how they get in touch.
Multi-Location, One Voice
Deploy Vicki Ann across every property with location-specific menus, policies, and hours — same brand voice, no matter how many locations you run.
Multi-Location, One Voice
Deploy Vicki Ann across every property with location-specific menus, policies, and hours — same brand voice, no matter how many locations you run.
Multi-Location, One Voice
Deploy Vicki Ann across every property with location-specific menus, policies, and hours — same brand voice, no matter how many locations you run.
Escalation, Not Stonewalling
Knows when a guest needs a real person — and hands off with the full conversation already in hand, not a cold transfer and a repeated explanation.
Escalation, Not Stonewalling
Knows when a guest needs a real person — and hands off with the full conversation already in hand, not a cold transfer and a repeated explanation.
Escalation, Not Stonewalling
Knows when a guest needs a real person — and hands off with the full conversation already in hand, not a cold transfer and a repeated explanation.
Country-aware core
Configured to wherever you operate.
Every deployment ships with a country pack that maps the platform to local tax authorities, currency, and statutory filing requirements.
Multi-Location
Swap Regulatory and Market Access for Store Ops and Merchandising — the model adapts to your functions, tracked per launch.
Multi-Location
Swap Regulatory and Market Access for Store Ops and Merchandising — the model adapts to your functions, tracked per launch.
Multi-Location
Swap Regulatory and Market Access for Store Ops and Merchandising — the model adapts to your functions, tracked per launch.
Vicki Ann AI Agent
Reservations, FAQs, and cancellations, answered before the phone rings twice — and handed to a human with full context when a guest needs one.
Vicki Ann AI Agent
Reservations, FAQs, and cancellations, answered before the phone rings twice — and handed to a human with full context when a guest needs one.
Vicki Ann AI Agent
Reservations, FAQs, and cancellations, answered before the phone rings twice — and handed to a human with full context when a guest needs one.
Property & Portfolio
Leases, entities, maintenance, and rent roll across every country you operate in. The same daily-FX engine that prices payroll also revalues your rent roll on close.
Property & Portfolio
Leases, entities, maintenance, and rent roll across every country you operate in. The same daily-FX engine that prices payroll also revalues your rent roll on close.
Property & Portfolio
Leases, entities, maintenance, and rent roll across every country you operate in. The same daily-FX engine that prices payroll also revalues your rent roll on close.
Benefits
Measurement, admin and eligibility periods tracked automatically. Earned Wage Access before payday and total-rewards statements, with carrier feeds via Noyo keeping enrollments in sync as roles change.
Benefits
Measurement, admin and eligibility periods tracked automatically. Earned Wage Access before payday and total-rewards statements, with carrier feeds via Noyo keeping enrollments in sync as roles change.
Benefits
Measurement, admin and eligibility periods tracked automatically. Earned Wage Access before payday and total-rewards statements, with carrier feeds via Noyo keeping enrollments in sync as roles change.
Finance
Native GL with project cost, or one-click sync to QuickBooks Online, Sage Intacct, and Unanet, with multi-entity consolidations for holdcos running multiple banners.
Finance
Native GL with project cost, or one-click sync to QuickBooks Online, Sage Intacct, and Unanet, with multi-entity consolidations for holdcos running multiple banners.
Finance
Native GL with project cost, or one-click sync to QuickBooks Online, Sage Intacct, and Unanet, with multi-entity consolidations for holdcos running multiple banners.
Support
Onboarding specialists fluent in tip-pool rules, service-charge handling, and the wage-and-hour nuance of hourly, multi-location teams.
Support
Onboarding specialists fluent in tip-pool rules, service-charge handling, and the wage-and-hour nuance of hourly, multi-location teams.
Support
Onboarding specialists fluent in tip-pool rules, service-charge handling, and the wage-and-hour nuance of hourly, multi-location teams.
Payroll, property, and Vicki Ann — in their words.
From our customers
FRONT OFFICE MANAGER
NEGRIL RESORT & SPA
"Guests call at 11pm asking about late checkout or if the pool bar is open — Vicki Ann answers every time. Our front desk hasn't missed a reservation since we turned her on."
GENERAL MANAGER,
MULTI-CONCEPT RESTAURANT GROUP
"Vicki Ann took the reservation line off the host stand entirely. No more juggling a ringing phone during the Friday rush — she just handles it, and hands off when a guest needs a person."
DIRECTOR OF HUMAN RESOURCES
OCHO RIOS BEACH RESORT
"High season, we go from 90 staff to almost 300 across housekeeping, F&B, and grounds. Surge is the only system that's kept up — every seasonal hire has their TRN, NIS registration, and first schedule sorted before they've even seen a name tag."
FRONT OFFICE MANAGER
NEGRIL RESORT & SPA
"Guests call at 11pm asking about late checkout or if the pool bar is open — Vicki Ann answers every time. Our front desk hasn't missed a reservation since we turned her on."
GENERAL MANAGER,
MULTI-CONCEPT RESTAURANT GROUP
"Vicki Ann took the reservation line off the host stand entirely. No more juggling a ringing phone during the Friday rush — she just handles it, and hands off when a guest needs a person."
DIRECTOR OF HUMAN RESOURCES
OCHO RIOS BEACH RESORT
"High season, we go from 90 staff to almost 300 across housekeeping, F&B, and grounds. Surge is the only system that's kept up — every seasonal hire has their TRN, NIS registration, and first schedule sorted before they've even seen a name tag."
FRONT OFFICE MANAGER
NEGRIL RESORT & SPA
"Guests call at 11pm asking about late checkout or if the pool bar is open — Vicki Ann answers every time. Our front desk hasn't missed a reservation since we turned her on."
GENERAL MANAGER,
MULTI-CONCEPT RESTAURANT GROUP
"Vicki Ann took the reservation line off the host stand entirely. No more juggling a ringing phone during the Friday rush — she just handles it, and hands off when a guest needs a person."
DIRECTOR OF HUMAN RESOURCES
OCHO RIOS BEACH RESORT
"High season, we go from 90 staff to almost 300 across housekeeping, F&B, and grounds. Surge is the only system that's kept up — every seasonal hire has their TRN, NIS registration, and first schedule sorted before they've even seen a name tag."
Real Answers to Real Questions
Answers about readiness, risk, decisions, and integration — for any industry running Launch IQ.
Book a Free Strategy Call
Book a 20-minute walkthrough tailored to how your organization launches, whatever the industry.
Prefer email? Reach us at:
Book a Free Strategy Call
Book a 20-minute walkthrough tailored to how your organization launches, whatever the industry.
Prefer email? Reach us at:
Book a Free Strategy Call
Book a 20-minute walkthrough tailored to how your organization launches, whatever the industry.
Prefer email? Reach us at:
Most single-location teams are live within days. Multi-location or multi-country rollouts typically take one to three weeks, depending on how many banners, jurisdictions, and existing systems need to be migrated.
Payroll, time & scheduling, hiring (ATS), compliance & benefits, finance/GL, property & portfolio management, CRM and Vicki Ann — an AI agent that handles reservations, FAQs, and cancellations for hospitality operators.
Yes. Surge ships with country packs — tax bands, statutory contributions, currency, and local compliance rules — for every jurisdiction you operate in, from a single dashboard.
Base hourly, commission, SPIFFs, tips, and service charge all land on one check. Regular-rate overtime is recalculated automatically per FLSA (or the local equivalent), and tip-credit make-up is handled without spreadsheets.
AES-256-GCM encryption at rest, 8-tier role-based access control, tamper-evident audit logs, and SSO/MFA — enterprise-grade security without an enterprise procurement cycle.
Most single-location teams are live within days. Multi-location or multi-country rollouts typically take one to three weeks, depending on how many banners, jurisdictions, and existing systems need to be migrated.
Payroll, time & scheduling, hiring (ATS), compliance & benefits, finance/GL, property & portfolio management, CRM and Vicki Ann — an AI agent that handles reservations, FAQs, and cancellations for hospitality operators.
Yes. Surge ships with country packs — tax bands, statutory contributions, currency, and local compliance rules — for every jurisdiction you operate in, from a single dashboard.
Base hourly, commission, SPIFFs, tips, and service charge all land on one check. Regular-rate overtime is recalculated automatically per FLSA (or the local equivalent), and tip-credit make-up is handled without spreadsheets.
AES-256-GCM encryption at rest, 8-tier role-based access control, tamper-evident audit logs, and SSO/MFA — enterprise-grade security without an enterprise procurement cycle.
Most single-location teams are live within days. Multi-location or multi-country rollouts typically take one to three weeks, depending on how many banners, jurisdictions, and existing systems need to be migrated.
Payroll, time & scheduling, hiring (ATS), compliance & benefits, finance/GL, property & portfolio management, CRM and Vicki Ann — an AI agent that handles reservations, FAQs, and cancellations for hospitality operators.
Yes. Surge ships with country packs — tax bands, statutory contributions, currency, and local compliance rules — for every jurisdiction you operate in, from a single dashboard.
Base hourly, commission, SPIFFs, tips, and service charge all land on one check. Regular-rate overtime is recalculated automatically per FLSA (or the local equivalent), and tip-credit make-up is handled without spreadsheets.
AES-256-GCM encryption at rest, 8-tier role-based access control, tamper-evident audit logs, and SSO/MFA — enterprise-grade security without an enterprise procurement cycle.